Job seekers everywhere are tapping into the power of LinkedIn, the leading social networking site for professionals. LinkedIn provides a great way to connect with colleagues, peers, and recruiters in any industry niche. So, whether you are in the middle of trying to find a new job, make a career change, or just learn more about a new career path – having well-written LinkedIn communications are paramount to success.
Outside of creating a professional image for yourself in LinkedIn, a way to reach out to potential hiring companies is to develop an elevator pitch. This is a quick written, audio or video pitch that tells others in 30-seconds or less the value you bring to the table as a candidate. Here’s how to get started:
#1 – Identify your niche career market.
It has been that the only way to be successful in business is too narrow your vision down to a specific niche. The same is true when it is about your career. To be successful in developing your elevator pitch, start by creating something unique that nobody else can claim as their own. To do this, identify what your niche career market is. It will be this standpoint from which you will present yourself.
#2 – Highlight your top 3 skills that are in demand.
Now it’s time to position yourself from a strong sales point. To do this, you’ll want to take an inventory of the top 3 skills that you have learned, and that are in high demand in your industry. These are the skills that will sell you to potential employers. Use them as a pivotal selling perspective when talking with recruiters and during interviews.
#3 – Introduce yourself and your passions.
Recruiters often notice the candidates who are strongly passionate about their careers and in working hard. Use your LinkedIn elevator pitch to demonstrate this. After you introduce yourself by name, you will then bring up why you are interested in working in the industry. Share how passionate you are about making the industry better.
#4 – Create excitement about your brand.
Every job seeker needs a brand, and a LinkedIn elevator pitch can make yours shine. Consider what you know, what you are good at, and what you want to be known for. This is your brand. Get recruiters excited about possibly getting you as a candidate by boldly putting your brand out there.
#5 – Add a call to action at the end.
The best LinkedIn elevator pitch will include a direct and specific call to action at the very end. First, repeat your name and your brand. Then ask the recruiter to call you to interview in person so they can see why you are the best person for the job. This approach motivates hiring managers to take action in your favor.
Put your elevator pitch all together in either written format or create a video to introduce yourself in a professional way. Add this file to your LinkedIn profile, in the Summary section as a link.
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